43
entities using ApprovalMax
135+
users beyond the finance team
3
countries managed from one system
80
bills per club, per month, on average

Anytime Fitness is a global 24-hour gym franchise. This case study covers Anytime Fitness Trailblazers, one of its largest franchisees in the Asia-Pacific region, which operates  clubs across the Philippines, Malaysia and Singapore. A central management company handles finance, HR, procurement and marketing for the group, with each club registered as its own entity - 43 in total, all running on Xero. The finance team's stack includes ApprovalMax for approvals, Fathom for reporting and Mayday for intercompany reconciliation.

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500
Employees
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Xero
Accounting Platform
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Health & Fitness
Industry
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The Philippines
Location
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8 reasons to bolster your financial controls for Xero users
As businesses expand, they can benefit from stronger financial controls and approvals to prevent, detect, and correct any financial issues before they arise.
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ApprovalMax erased the boundary. Everything is uploaded in the system - we can access it anywhere, just like Anytime Fitness: anytime, anywhere.
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John Mata
Regional Finance Manager, Anytime Fitness Trailblazers

When your business spans 43 legal entities across the Philippines, Malaysia and Singapore, and nearly every payment needs the same person's sign-off, geography becomes a finance problem.

For one of Anytime Fitness's largest franchisees in the region, that person is the company president - a hands-on, Australian founder who wants visibility over every disbursement and spends much of the year travelling between markets. He approves roughly 80% of all money that leaves the business: supplier payments, payroll, batch runs. The model gives him the oversight he wants. The problem was getting transactions in front of him.

"He does club visits every day. The only time he's available is Monday," explains John Mata, Regional Finance Manager, who oversees finance operations across all three countries. "Just imagine - a request on Tuesday gets signed the following Monday."

That weekly choke point, layered on a fully manual, paper-based process, meant procure-to-pay ran anywhere from three weeks to a month. Cheques printed, vouchers raised, physical signatures chased across time zones. For a group opening new clubs and managing recurring spend - rent, salaries, utilities, maintenance, government remittances - across 43 entities, the lag was structural, not occasional.

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Removing the boundary, not the control

John, a former auditor who joined Anytime Fitness Trailblazers in 2019 and rose to regional finance manager as the group expanded into Malaysia, was tasked by the president with finding a digital alternative. He filtered Xero's app marketplace by review rating - discounting anything with three stars or fewer - and ApprovalMax stood out.

After a trial, extended beyond the standard period given the scale of the rollout, the decision was straightforward.

"This was the system we were really looking for - very transparent, very organised, very straightforward."

The shift was immediate. Approval turnaround dropped from three-to-four weeks to two or three days - and to a single day when something is genuinely urgent. The president no longer has to be in a chair on a Monday to keep the business moving; he approves from wherever he is. As John puts it, the only thing now standing between a request and approval is the time difference.

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From request to disbursement, we've gone from two weeks down to two or three days - one day if it's really urgent.

Built for the whole business, not just finance

What started in finance spread outward. Today more than 135 people outside the finance team use ApprovalMax - club managers, fitness managers, administrative staff, area business managers and the procurement team - across bespoke standalone workflows that capture operational requests which used to live, and get lost, in email.

"When you have lots of emails, you overlook it," John says. Now an operations request flows through a defined workflow, and the requester can see its status at a glance. The result is fewer chasing calls into finance and a clear, monitored trail for every transaction. On the procurement side, purchase orders are raised and approved in ApprovalMax, then flow straight through to bills for payment.

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The audit dividend

What started in finance spread outward. Today more than 135 people outside the finance team use ApprovalMax - club managers, fitness managers, administrative staff, area business managers and the procurement team - across bespoke standalone workflows that capture operational requests which used to live, and get lost, in email.

"When you have lots of emails, you overlook it," John says. Now an operations request flows through a defined workflow, and the requester can see its status at a glance. The result is fewer chasing calls into finance and a clear, monitored trail for every transaction. On the procurement side, purchase orders are raised and approved in ApprovalMax, then flow straight through to bills for payment.

A digital island in an analogue environment

The transformation is sharper in context. The Philippines is not yet a fully digitised market - even the tax authority still requires manual processes - and Anytime Fitness Trailblazers' own revenue side remains paper-based, with membership invoices still handwritten in triplicate booklets and couriered to head office.

That makes the accounts payable turnaround all the more striking. On the spend side, where ApprovalMax operates, finance has no worries: John says close could run in 10 to 15 days were it not for the manual revenue side. The group has gone from printing five or six documents per transaction - vouchers, quotations, POs, invoices - to retaining a single supplier invoice, cutting print costs, ink, and the rented storage space that paper demanded.

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One click, you can see everything - who approved it, the attachments, the dates it was requested and paid, all the trails you need.

What's next

For Anytime Fitness Trailblazers, ApprovalMax has become part of the process - so much so that it's now standard in how the group launches. Every time a new club is incorporated, registering it in Xero and ApprovalMax is one of the first administrative steps, before the doors even open.

The spend side, John is clear, is handled. The group's remaining frontier is revenue - digitising the handwritten membership invoices and rolling out POS systems across clubs - and the ambition is the same one that drew them to ApprovalMax in the first place: less paper, less manual handling, faster closes.

"That's the ultimate goal - to be digital," John says. For a finance team running three countries from a single source of truth, the hardest part is already behind them.