We may use cookies on www.approvalmax.com (the Site) or on our mobile application or browser-based application at app.approvalmax.com (collectively, the App). In this Cookie Policy we, us or our means ApprovalMax Limited, a company registered in England and Wales with CRN 11326265. Please read the following carefully to understand how we use cookies.
This Cookie Policy applies to all websites operated by ApprovalMax, including approvalmax.com, as well as any other domains where we deploy cookies, similar technologies and tracking tools.
What cookies are
A cookie is a small file of letters and numbers that we store on your browser. Cookies contain information that is transferred to your computer's hard drive (or the hard drive of another relevant device). We use cookies to distinguish you from other users of the Site or App, to tailor your experience to your preferences, to measure our marketing and to help us improve the Site and App.
Your consent
We group our cookies into four categories: Necessary, Preferences, Statistics and Marketing. Necessary cookies are essential for our websites and the App to work, so they are always on. On our websites, how we ask about the other three depends on where you are:
- UK, EU, Canada, California, every other country not listed below, or if we cannot tell where you are: we set Preferences, Statistics and Marketing cookies only after you accept them in our cookie banner. You can accept or decline each category.
- United States, except California: Statistics and Marketing cookies are on from your first visit. You can opt out at any time with the "Do Not Sell or Share My Personal Information" link at the bottom of every page.
- Australia and New Zealand: we show a cookie banner. Statistics and Marketing cookies are on unless you opt out. You can opt out in the banner, or with "Cookie settings" or the "Do Not Sell or Share My Personal Information" link at the bottom of every page.
In the US, Australia and New Zealand, if your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out. Your choices apply to the browser you make them in.
You can change or withdraw your consent at any time with the "Cookie settings" link at the bottom of every page. When you withdraw consent for a category, we stop setting cookies in that category, and our own cookies in that category are deleted from your browser.
You can also block cookies in your browser settings. If you block all cookies (including essential cookies), you may not be able to access all or parts of the Site or App. For details, consult the help menu of your browser.
Cookie categories
- Necessary. These cookies are needed for our websites and the App to work. For example, they keep you signed in, keep our websites secure and remember your cookie choices. In the App, they also let you use e-billing, and we use them to collect the contact details we need to send App notifications. You cannot switch them off.
- Preferences. These cookies recognise you when you come back. They remember your choices, such as language and currency, and your chat history. They also let us personalise content, for example by greeting you by name.
- Statistics. These cookies count visitors and show us how they use our websites and the App, so we can improve them. Tools that use them include Google Analytics, HubSpot, Hotjar and Microsoft Clarity.
- Marketing. These cookies help us measure and improve our marketing. They show us which campaigns, ads and links bring visitors to our websites, and which of those visitors sign up. They let us show our ads on other websites, and avoid showing ads to people who have already seen them. They also show which companies visit our website, so our sales team can contact people at those companies. The Unify website tag does this, so our team can decide whom to contact first and whom not to contact. These cookies include our own cookie that records which campaign brought you to us (am_attr, described below). They also include cookies from Google Ads, Microsoft Advertising, LinkedIn, Meta, OpenAI, Unify and others. OpenAI's measurement pixel sets two cookies, __oppref (30 days) and __obref (365 days), and stores gtmeec-oa in your browser's local storage. It runs only if your cookie choices allow Marketing cookies, and sends its data to OpenAI in the US. When you sign up, we also send your contact details (some of them hashed) and the fact that you signed up to Google, Meta and LinkedIn, and your job title and company to LinkedIn, so they can measure and improve our ads.
- Social media content. When we embed photos, video or other content from social media websites, the embedded pages may set their own cookies. Likewise, if you share our content on social media, the service you use may set a cookie. These cookies are set only in line with your cookie choices.
Our attribution cookie (am_attr)
We set a first-party cookie named am_attr. It records your most recent visits to our websites, up to 10 visits. For each visit it stores:
- the page you landed on;
- the website you came from (domain only);
- campaign parameters in the link you followed (utm_source, utm_medium, utm_campaign, utm_content, utm_term, utm_id);
- ad click identifiers in that link (gclid, fbclid, msclkid, li_fat_id, ttclid);
- the time of the visit.
The cookie does not contain your name, email address or any other contact details. On approvalmax.com it is shared across our subdomains, so that when you sign up at app.approvalmax.com we can attribute your account to the campaign that brought you to us.
Where we ask for consent first (see "Your consent" above), we set am_attr only after you accept Marketing cookies. In Australia, New Zealand and the US outside California, we set am_attr unless you opt out. If you withdraw consent or opt out, we stop using am_attr and delete it from your browser.
am_attr is kept for up to 400 days from your most recent recorded visit. Some browsers, such as Safari, shorten this period automatically.
Third-party cookies
We use third-party cookies on the Site from Meta (Facebook), Google Analytics, Google Ads, G2, HubSpot, LinkedIn, Hotjar, Microsoft Advertising (Bing Ads), Microsoft Clarity, Unify and OpenAI to gather user information and analyse user behaviour. Data collected through the Unify tag may be processed by Unify's verified sub-processors (such as 6Sense, Clearbit, Demandbase or Snitcher) solely for accurate intent matching and de-anonymisation. Third parties control the cookies they set; please check their websites for more information about those cookies.
Google Consent Mode
We use Google Consent Mode to tell Google's tools what you have chosen. Where we ask for consent first, Google Analytics does not load or send any data until you accept Statistics cookies, and Google Ads does not load or send any data until you accept Marketing cookies.
For more details, see Google's official documentation: Google Consent Mode.
Your consent record
We use Cookiebot, provided by Usercentrics A/S, to show our cookie banner and store your choice. Cookiebot uses your IP address to find out which country you are in, so it can show the right banner. When you make a choice, Cookiebot records it with a consent ID, the date and time and the website. It also records a shortened version of your IP address and your browser's user agent, which identifies your browser and device type. We keep these records for 12 months, so that we can prove what you chose.
List of cookies
The list below shows the main cookies we use on our websites and in the App, with their category, purpose and how long they last. The list is updated automatically after each monthly scan of our websites. We add cookies that are only used in the App, after you sign in, manually.
For cookies deployed through third-party tools, including Unify and GTM, the expiry dates are set by the provider and are shown in the list where known.
